Brooke Hansel, the founder of hansel collective, is a human-centered strategy collaborator and consultant.

She is a rosy-glasses realist and loves helping B2B and nonprofit organizations turn strategy into action, co-create customer-focused solutions, and bring ideas to life that fuel growth.

With over 20 years of experience in sales and marketing, Brooke thrives in collaborative environments where diverse perspectives spark creativity and innovation. She’s energized by opportunities to dive in, tackle challenges with clients, and create solutions that are both practical and impactful.

Brooke’s approach is creative, pragmatic, and hands-on—she genuinely enjoys connecting with people, understanding their goals, and working together to achieve results that truly matter.

Beyond her work with clients, Brooke is a wife—married to her husband Jason for 15 years—and mama to her two awesome kids, Lucas and Lena Rae. You’ll often find them on a sports field, at the beach, or on a new adventure together. Brooke also enjoys a variety of creative outlets and loves tending to her ever-growing collection of plant-babies.